This is nuts. After I saw the Rube Goldberg thing I started writing up a post about OK Go, something about YouTube killing the MTV star and how OK Go seems to have perfected the viral music video, but it sucked and I bailed.
The funny thing is I think I could hum a few bars of “Here it Goes Again,” maybe, but if you played this or the Rube Goldberg song or any of their other songs on a jukebox in a bar I wouldn’t be able to identify them as OK Go songs, at all. No disrespect to their music, but they’re clearly way, way better at making Web videos than they are at making music. But that’s because they’re the best ever at making Web videos, seriously.
That said, I have their EP with the trombone funk choir Bonerama and it’s pretty damn good.
Tedquarters 
Reasons The Bravery’s “Honest Mistake” is the premier Rube Goldberg music video:
1) It features a Georgetown alumnus on left-handed guitar
2) The anti-climax
3) The Haircuts
Mike Z, with whom I frequently jockeyed for time and infrequently collaborated with at the New North recording studio.