Taco Bell mascot emerges

Travis sends along this picture, taken at a Target in South Plainfield, New Jersey. That’s Travis on the right:

I have so many questions.

Ted Burke points out that the mascot shown here is clearly the same personified taco used in the graphic seen at the 0:22 mark here. But do those tacos appear to have pieces of shredded cheddar cheese growing out of their foreheads?

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