Of course, for the true connoisseur, they’ll want to dream bigger—such as spending $100 on a full-scale imaginary steamboat that was used in Franco’s imaginary movie, which imaginarily floats and features imaginary rooms to live in. Or even dropping $10,000 on “Fresh Air,” which is an endless supply of air all around you, forever, that you can actually breathe. Again, all of these pieces are meant to “open our eyes to the unseen universe that exists at every moment” as “we exchange ideas and dreams as currency in the New Economy.”

– Sean O’Neal, Onion A.V. Club.

This has got to be the best evidence yet for the case that James Franco is messing with everybody, right?

And if he is, does that count as performance art or just a funny longform prank?

Via Catsmeat.