Naveen Jain, an Internet billionaire and a founder of Moon Express, says the company will spend $70 million to $100 million to try to win the Google Lunar X Prize, but could recoup its investment on its first flight. He envisions selling exclusive broadcast rights for video from the Moon, as well as sponsorships, à la Nascar, for companies to put their logos on the lander….

“Wouldn’t it be nice if you could have a ‘Moon Idol,’ just like ‘American Idol?’ “ suggested Mr. Jain, who previously founded Infospace and Intelius. “You take the top 10 contestants and play their voices on the Moon, record it and see who sounds the best.”

(There is no air on the Moon to transmit sound waves, but “you could play it through the dust and see what it sounds like when you play it right on the surface,” Mr. Jain said.)

– Kenneth Chang, N.Y. Times.

SMH, as they say here on the Internet.