He said that European colleagues still tease him about finding success here, among diners whose palates are corrupted by ketchup. The low prestige of ketchup hits Mr. Andrés hard.

Now he is on a quest for redemption. He (and a few other chefs and entrepreneurs) are challenging the hegemony of the red, corn-syrup-sweetened product. “It is time to embrace and celebrate ketchup, not be ashamed of it,” he said.

And so his new pop-up restaurant, America Eats Tavern, has a separate menu of traditional ketchups, made from local and foraged ingredients and served on everything from fried chicken to bison steak to hot dogs. (Some, it should be noted, consider ketchup on hot dogs an abomination.)

– Julia Moskin, N.Y. Times.

The Grey Lady is on the TedQuarters-led effort to destigmatize ketchup, only the article somehow fails to mention this site, plus I never knew ketchup was stigmatized until a couple weeks ago.

Seriously though this place apparently has eight ketchups on the menu.