Contentious wiener lawsuit not what you think

The wiener war began after Northfield-based Kraft allegedly ran ads claiming “Oscar Mayer Jumbo Beef Franks beat Ball Park and Hebrew National in a national taste test.”

Downers Grove-based Sara Lee said the ad and similar promotions that ran in magazines, stores and on the “Wienermobile” were misleading and based on an allegedly flawed taste test that didn’t include condiment or bun choices, possibly affecting flavor.

Kraft denied the allegations and filed its own lawsuit against Sara Lee, alleging that the company was misusing an out-of-date ChefsBest award to promote its hot dogs as “America’s best franks.”

Chicago Tribune.

I’m not sure I’d ever choose either to be honest. I’m a Boar’s Head man because I keep my hot dogs classy. And drenched in ketchup.

Via Tom.

Leave a comment