Wendy’s could soon surpass Burger King as the nation’s second-largest fast-food burger chain under a strategy that focuses on premium foods and restaurant makeovers, according to an analyst report released Tuesday….
The debut of contemporary prototype restaurants along with a continued focus on food quality are giving Wendy’s the edge it needs to bump Burger King from its No. 2 spot, Kalinowski said during a phone interview Tuesday….
In his report, Kalinowski said he expects Wendy’s to increase sales if it continues to revamp stores with modern fixtures, fireplaces and flat-screen TVs.
I’m going to keep choosing Wendy’s over Burger King regardless of where it ranks among fast-food chains, just like I’m going to keep listening to Dark Side of the Moon over Back in Black even if the latter is more popular. But good for the fine people of Wendy’s if and when they do surpass Burger King. They have the superior product; they deserve the recognition. It’s a shame that Dave Thomas never lived to see the day.
The whole article is worth a read if you’re interested in terms like “limited-service hamburger sector,” but obviously the most intriguing part is this talk of the “contemporary prototype” Wendy’s restaurants with flat-screens and fireplaces. Has anyone seen one yet?
Check out what they look like:
Tedquarters 