The optics of James’ announcing that he’s going to Miami while surrounded by local kids who may reasonably cry in grief is what people in the business call a public-relations nightmare. Consider also that an enterprising reporter is sure to find a heartbroken child to be the poster boy or girl for what will be portrayed as heartless flirtation with total innocents.
If it’s not New York, why make the announcement here when he dragged everyone to Akron for the pitches? He could have stayed there and maintained an illusion of neutrality.
Salfino makes a series of reasonable points here arguing why LeBron James will inevitably end up with the Knicks. The location, he points out, is as close to New York as you can be without being in New York. The recent talk that he’s going to Miami? Salfino argues that it’s misdirection from James’ camp to build suspense around the announcement.
I don’t know. I’d say I don’t care, but that’s not entirely true. I will care if he comes to New York. That would be cool.
I won’t watch the thing tonight — there’s baseball on. Real sporting events should always take precedence over announcements about future sporting events, I think. I’m sure I’ll find out where LeBron’s heading within five minutes of the announcement, and I won’t have to sit through however many minutes of hype-machine nonsense before it.
But that said, I’m a little surprised by how much backlash there has been to the news that LeBron would announce his decision in this fashion, on ESPN. I mean, how’d you expect it to be? It’s entertainment. LeBron James is a professional basketball player. And yet this particular instance of showmanship and spectacle makes a mockery of the game?
C’mon. Maybe the league-wide disregard for traveling violations makes a mockery of the game, or the gambling officials do. But a player maximizing his time in the spotlight is only that.

Walsh has worked tirelessly to dig the team out from the under the giant stinking pile of muck Isiah Thomas dumped all over it in his epically terrible tenure.
Iverson is different. Iverson’s appeal is more akin to Carlos Beltran’s. Both great players, no doubt, but not legends like their contemporaries. They’re athletes whose appeal is bolstered by some kind of palpable aesthetic cohesiveness.