BREAKING: Taco Bell breakfast might still happen

According to the Dow Jones Newswires, Yum Foods, the parent company and bastion of good will responsible for Taco Bell, will expand the test of their latest attempt to bring back the Taco Bell Breakfast Menu.

If you happen to live in the Arizona area, or anyplace where Yum Foods brings Taco Bell breakfast, I urge you: Eat it. Buy as much Taco Bell breakfast as you can afford. We need to make this work, people.

I am barely old enough to remember Taco Bell breakfast in its original incarnation. I can’t have had it more than once or twice. Its memory is nebulous, fleeting, but wonderful. I know I somehow learned at an early age that a breakfast burrito is a fantastic thing, and I think Taco Bell had something to do with that.

Yum Foods has tested Taco Bell breakfast at various times in various markets in recent years, but never in a year and market that both corresponded with my presence. And that sucks.

The Dow Jones Newswire article also informs us that Taco Bell will launch a new campaign similar to Subway’s Jared Fogle bit, only prompting the “Drive-Thru Diet” and heralding Taco Bell’s Fresco Menu, which replaces cheese with pico de gallo and is not recommended by TedQuarters.

Also, it contains this gem:

With a value focus driven by it’s “Why pay more?” menu, Taco Bell has outperformed Yum’s Pizza Hut and KFC chains–which both sell more during the weak dinner-hour period–in the U.S.

So I’ll take that to mean that Taco Bell wildly outperforms Pizza Hut and KFC during the inordinately strong midnight-to-2 a.m. period in the U.S.

That’s just Fourthmeal.

Anyway, support Taco Bell’s effort to reinstate firstmeal.

Also, support my rarely edited Taco Bell Wiki.

16 thoughts on “BREAKING: Taco Bell breakfast might still happen

  1. I read that they’re also adding shrimp and pork as meat options!

    Honestly I’m not 100% on the shrimp thing, but my head is spinning with the possibilities for pork-based Taco Bell items.

  2. okay man, youre killing me w/ all this taco bell stuff. if they made breakfast burritos they would easily be AT LEAST 30-40 million times better than McD’s breakfast burritos by common sense alone. i implore the arizone people to get on it and fast.

    and to chris:

    when i think of pork-based taco bell my mind goes right to the pork at chipotle, which is awesome.

  3. @Chris: I suppose shrimp makes sense, what with so many Taco Bell/Long John Silver’s combo locations. Not sure I’d eat it, but I get it.

    I would heartily support the occasionally Bell breakfast in my life were that plan to go nationwide.

  4. ted, seriously, how can we manipulate the paperwork to make a trip to arizona business-related. there has to be a way to combine taco bell & the mets, sny.tv, your on-air persona and my video magic making.

    • I’ve been trying since I f@#$ing started here to get the sales team to sell my naming rights to Taco Bell. They don’t seem to understand the concept; I’m not looking to sell the naming rights to my blog, I want to sell the naming rights to myself, so that every email I send will be signed:

      Thanks,
      Taco Bell presents Ted Berg.

      I send a lot of emails, so it’s a really unique opportunity for Taco Bell to get its brand out there. And my initials are the same as Taco Bell’s!

      We’ve got a new digital sales coordinator now so maybe she’ll catch on. Once that happens we have a clear in for an all-expense paid trip to Arizona.

  5. With all the good Mexican places around, I really don’t get the purpose of taco bell. I think it’s pretty nasty, myself. I assume I stand alone on the subject, however. lol

      • Go to The First Tortilla Grill in Rockville Centre and then eat taco bell. Then tell me I’m wrong.

      • First of all, Corey, you’re dead to me. Second, the First Tortilla Grill is owned and operated by Chinese people! They also own Shing Wong Kitchen across the street. I went to high school with the dude. Don’t get me wrong, it’s delicious, but it’s basically just General Tso’s Chicken wrapped up in a tortilla.

  6. You’re wrong, Ted. Have you been there? They grill the steak and chicken right in front of you. (Shing Wong is the parents of the people who own First Tortilla, who actually sold the business. First Tortilla is now owned by different people).

    I don’t care who makes the food as long as it is delicious.

    • I know this to be 100% true because I have put the little chinese girl (the original owners daughter) through private school with my frequent visits lol.

      • Hate to keep replying, but I wanted to add this. Have you seen the people who work at Taco Bell making your food? I’ll take the nice chinese folks anyday.

    • “I don’t care who makes the food as long as it is delicious.”
      – I’m 100% on board with this statement. I haven’t been to First Tortilla Grill in a long time, so I’ll have to give it another go.

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