If Stoudemire doesn’t burst out crying in the grinding room or after eating a forkful of horseradish on a piece of matzoh and doesn’t fall backwards after smelling a gallon of horseradish placed right before his eyes, he’ll win the challenge.
“If Amar’e is really Jewish then there is only one way to prove it.”
The payoff?
“We’ll guarantee Amar’e a lifetime supply of Gold’s Horseradish (red, white or extra hot cream style) for him and his family,” Gold said.
Gold said he’ll also donate ten cases of Gold’s condiments, including its mustard products, to a charity or food bank of Stoudemire’s choice for every Knicks win for the next two seasons. And Gold says he’ll step it up for the playoffs, which the team hasn’t played in since the 2003-04 season.
– Darren Rovell, CNBC SportsBiz.
Oh man. Oh man, oh man, oh man. First of all, good luck with that, Amar’e. I could go either way on horseradish but I’ve never found it too difficult to palate. I imagine a gallon of it is pretty pungent though.
But hey, if you can handle it: FREE HORSERADISH FOR LIFE! I don’t even know if I want that after all those horseradish-related challenges. Plus I’m not certain I’ve ever even purchased horseradish. Of course, I’m not Jewish.
My favorite part of this, though, is that Gold’s is stepping up and donating mustard to the charity of Stoudemire’s choice. Because first off, it’s a condiment. It is by it’s nature extraneous — albeit delicious.
It’s not like they’re donating something with a ton of nutritional value that’s going to help food banks provide for more people. Just mustard, to make the people’s food a little tastier. Which is noble, don’t get me wrong. Just funny.
Also, it would be particularly funny if Stoudemire completed the challenge and chose a charity that was not a food bank, like the Sierra Club or one dedicated to cancer research. And I bet there are plenty of good people working at all those charities who would appreciate tons of mustard.
Tedquarters 
Wait, horseradish is a Jewish thing? I mean, I’ve been eating it for most of my adult life and I had no idea that it was ethnically-identified. I just think that it is a delicious condiment.
Honestly I thought it was a British thing, but this article seems to suggest otherwise. I grew up on Long Island so a lot of times there are foods that I assumed were standard everywhere but turn out to be Jewish specialties. It blew my mind when I went to college and found out that no one outside the New York-metro area knows about knishes and how wonderful they are. After reading this article, I assumed maybe this was one of those scenarios.
Horseradish is a Jewish thing in that it’s often used as maror (bitter herbs), one of the items placed on the Passover seder plate and symbolizing the bitter treatment the Jews endured as slaves in Egypt. It’s also a traditional condiment for gefilte fish, which is certainly a Jewish thing. (It’s the hot dog of fish! And I am officially taking that one back, like rappers do with the N-word, because hot dogs are awesome.)
On the other hand, horseradish is also a great condiment for roast beef, and I think that use is a British thing, like Ted mentioned. But I think Gold’s’s core demographic is clearly on the “Jewish thing” side of the spectrum.