Taco Bell Tuesday

Not just Taco Tuesday, Taco Bell Tuesday.

Chipotle gets Einhorned: Remember David Einhorn, hedge-fund honcho and would-be part owner of the Mets? He’s rich enough that the stock market actually reacts to things he says, which is… please David Einhorn send me a million dollars. Anyway, at some sort of rich-guy conference this morning, he announced that he was short-selling Chipotle stock largely because of Taco Bell’s Cantina Menu.

Einhorn said, among other things, “Taco Bell has started to eat Chipotle’s lunch,” which is clever. At one point, according to Barron’s:

He then sang “Come to Taco Taco Taco Taco Taco Taco Taco Bell.” Really.

Needless to say, Einhorn’s behavior prompted some hand-wringing and age-old Taco Bell jokes from some Twitterers, but he was laughing all the way to the bank (and stopping at the drive-thru on the way) when Chipotle’s stock dropped five percent.

I don’t really know what else to say. I don’t even own a stock, but if I did I’d probably want to buy up both Chipotle and Taco Bell because they’re both delicious and why not hedge my bets? Note: Do not take stock advice from TedQuarters.

I think Twitterer @RTDaniels put it best:

That’s Gordita, buddy. But yeah.

Taco Bells to glow in real life and not just in our hearts and minds: Remember that new Taco Bell prototype discussed here a couple of weeks ago? It turns out it’s going to glow purple in the night.

The design’s most striking feature is a layer of narrow black metal slats covering one of the building’s four tan exterior walls. At night, LED lights shine Taco Bell purple light out from between the wall and the slats, which are spaced out slightly to let light through.

“As night falls, and as late night begins, we really celebrate that light-night feeling with a purple glow that comes from behind the slat wall,” [Taco Bell’s director of concept development Dan] Roberts said. “You will be able to see it from a quarter-mile away. This building is truly going to be best on block, it will truly be a beacon in the night.”

So that’s the greatest and best thing I’ve ever heard. Also of note: Taco Bell has a “director of concept development,” and I have a new life goal. Just not sure I’ll be able to match the work of my predecessor, the guy who came up with the Glowing Taco Bell idea.

Kansas State coach Bill Snyder loves Taco Bell: I’m not a huge college football guy, but I just became a Kansas State fan. Bill Snyder’s all right by me.

Taco Bell searching for media agency: Honestly, I have no idea what they’re looking for or why because I got bored by the article about a paragraph in, but I’d like to throw my name in the ring anyway. It starts with passion for the product, Taco Bell. And I feel this is just the tunnel I’ve been seeking toward my career in Taco Bell concept development.



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