It’s ya boy

Suite owners will have access to a Champagne bar serving Armand de Brignac, an expensive bubbly that Mr. Carter promotes and in which he holds a financial interest, according to a biography by a writer for Forbes. The arena will contain a 40/40 Club, an iteration of his sports-bar-style nightclub chain. There will be a Rocawear store, selling his clothing line, on the arena’s exterior. Even the advertising agency used by the Nets, Translation, is half-owned by Mr. Carter.

There is also an important intangible asset, particularly for a rapper: the bragging rights that Mr. Carter has enjoyed as a part-owner since Mr. Ratner’s group paid $300 million to acquire the Nets. His slender stake was enough for Mr. Carter to thump his chest in his lyrics, promising to “bring you some Nets.”

Mr. Carter has capitalized further on his Nets investment by extending the Jay-Z brand into endorsement deals normally reserved for elite athletes. He stars, wearing a Nets cap, in a Budweiser TV commercial that was broadcast during the Olympic Games. And he was named executive producer of the basketball video game, “NBA 2K13.”

David Halbfinger, N.Y. Times.

Good read from the Times on Jay-Z’s role in the Nets’ move to Brooklyn and vice versa. Bonus points because it refers to the Jiggaman as “Mr. Carter” throughout.

I reserve the right to write more about this in the future, but I suspect I will take up some rooting interest in the Nets this season and likely abandon whatever minute attachment I still have to the Knicks. You may think this makes me a sellout or a bad fan or whatever, but I wasn’t a very good Knicks fan to begin with, fandom doesn’t seem to operate in any rational way, and I feel way more excited about the new-look Nets than the same-old Knicks.

Here’s what I’ve got off the top of my head:

Reasons to like the Nets
Play a few blocks from where I lived for five years, still hang out sometimes
Cool uniforms
Jay-Z affiliation
Tickets more likely to be available/inexpensive (?)
Brand new arena
Arena easier to get to from my home by subway
Not the Knicks

Reasons to like the Knicks
I liked them in the ’90s

Am I wrong?

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